One of the most effective ways for online businesses to generate more leads and sales if email marketing. While it’s an excellent approach,it may take time before you can achieve increased email deliverability. The process goes beyond simply sending a promotional email and hoping to make an immediate sale. After all,some of these emails end up in spam folders,which can be a true nightmare for businesses. With the right practices and professional training in SEO,you’ll be able to increase email deliverability. Here are some of them:
Have a regular schedule
Email marketing is all about getting the right timing and frequency. If you’re not consistent,your subscribers are more likely to forget they’ve signed up to yours. Sending way too many,however,may backfire. The trick is to find the right balance. Try to come up with enough marketing materials so you’ll have something to send once a week.
Come up with non-spammy subject lines
What you write as your subject line will be a deciding factor as to whether or not a user will open your email. ISPs have gotten a lot better in filtering emails that contain certain catch phrases that cause emails to land in the spam folder. But,to stay on the safer side,it’s best to avoid these common spam phrases altogether,such as “Free,” “risk-free,” and “Click Now!” Emphasize the true value your email has to offer without appearing to salesy.
Send emails in batches
Of course,you’d want to reach as many potential customers as possible. But,instead of sending an email to everyone all at once,it’s best to do it in batches. This is to prevent ISPs from labelling your email as a spam. For increased email deliverability,send your first batch of email to users with the most number of engagements. These are the ones who are more likely to open your email and check out your offer.
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